Daily Mail Makes Shocking eCig Claims Without Reference

The Daily Mail tossed out a whopper of an e-cigarette hit piece. The headline inferred that some undisclosed expert found a shocking discover that e-cigarettes were worse than plane crashes or something. Only it turns out when reading the article, there was no such statement from an expert. The closest things came was a German researcher tossing out over 70 years of research on propylene glycol. The reality is reactions do occur in some people with allergies, but they put the stuff in asthma medicine for crying out loud!

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To vaporise the nicotine solution, the chemical propylene glycol is put into the cartridges, and accounts for up to 90 per cent of their content.

This can cause ‘acute respiratory system irritation’, claims Dr Elisabeth Pott, director of the Federal Centre of Health Education in Cologne, Germany, who has studied e-cigarettes.

In the blogging world, we have a term for this type of article. Linkbait. The idea is to make an outrageous claim and drive people to your site to call you everything under the sun. In turn this increases the traffic to your site. Apparently, it’s also called journalism these days.


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