As world governments struggle with adopting regulations for e-cigarettes (and getting it unbelievably wrong), the WHO has a suggestion. Tell people they should just keep smoking. A World Health Organization spokesperson told an Indian newspaper that because there's no long-term information about e-cigarettes, its better to just pretend they don't exist. Therefore, governments should just let people keep on smoking.
E-cigarette is an electronic nicotine delivery system (ENDS) meant to simulate and substitute tobacco smoking.
‘The tobacco industry is projecting it as a ‘safe’ and ‘healthy’ substitute for cigarettes, but there is no research evidence on the health impact of their long term usage,’ she said.
‘Tobacco companies are targeting youth and women by adding the notion of glamour, luxury and freedom to the e-cigarette. Countries must frame regulatory guidelines to advise consumers not to use it,’ she said.
Even if that were responsible advice, I think it's been proven government-funded efforts to tell people to stop doing something aren't exactly successful.