The Vaping Supersite
You know you’ve gotten big when you have to hire a contact center to handle your customer service operations for Europe. That’s what NJoy has just done, partnering with a UK firm called Ventrica to handle its service operations across Europe in several different languages.
Read more about NJoy Partners with UK Call Center for EU Customer Service …
A recent article in the Herald-Tribune profiled Totally Wicked’s operations in Florida. The piece also looked at who was using the products and other businesses that have entered the e-cigarette industry. Among the other businesses was a woman who owns a RYO tobacco shop that was deeply impacted by legislation and nearly went out of business. That is until the store started selling e-cigarettes.
Read more about e-Cigarettes Offer 2nd Chance to Smokers and Businesses …
This is Nottingham ran an article about electronic cigarettes and some local institutions that ban the devices. The list of establishments includes a university and a popular chain of pubs. What’s interesting is the justifications for such bans. It’s not the usual health nonsense you normally hear, rather, it’s a totally different kind of nonsense.
Read more about Odd Reasons Establishments Ban eCigs …
The UK edition of Marketing Week ran a lengthy article on e-cigarettes and the way the brands are approaching marketing. The article points out that the MHRA (similar to the US’s FDA) would like to get its paws on ecigs and regulate ecigs like a drug, including marketing restrictions. Yet the article notes that e-cigarette companies are sort of forced to emphasize the alternatives to smoking to avoid any health claims.
Read more about Marketing Week Looks at eCig Marketing …
International financial site Finchannel published a report on the electronic cigarette industry. The report covered the market has rapidly grown from an obscure niche composing mostly online sales to a more mainstream industry that’s now worth an estimated 2 billion dollars. The article covers electronic cigarettes interesting position between tobacco and pharma as well as big tobacco’s migration to alternative solutions in the future.
Read more about News Item – Financial Site Pegs eCig Industry at 2B …
White Cloud Cigarettes recently appeared in a Forbes article as I mentioned in a previous news item. Either the company has been pushing for interviews to get some digital ink, or it’s been very lucky this week. The company was profiled in a piece in the Tampa Bay Business Journal this week. The piece focused mainly on the company’s rocky start as yet another mall kiosk brand fleecing unsuspecting consumers on their way past the Banana Republic. Or rather, they would have been had their new employees showed up for work that first day.
Read more about eCig News Item – White Cloud Featured in Another Article …
The Riverside County government will be voting on a vaping ban within county buildings. The article in the Press Enterprise seems to hint a lot of the move is based on the usual outdated information about risks put out by the FDA. The article also noted a 2010 UC Riverside study that found leaky e-cigarette cartridges.
Read more about News Item: Riverside County (Calif.) Looks into Vaping Ban …
