Investigators are probing whether Juul illegally marketed itself as a “smoking cessation device” without approval from the US Food and Drug Administration, according to Connecticut Attorney General William Tong and the state’s consumer protection commissioner, Michelle H. Seagull.Connecticut officials launch investigation into Juul’s marketing practices – CNN
Now that Juul took its beating in congress, it’s time for states who want to make headlines to jump on the bandwagon and give the nation’s most popular vapor brand a drubbing in the arena of public opinion.
At the center of the investigation (other than making it on CNN) is whether Juul made claims that it’s a smoking cessation device.
The answer is no, no they haven’t. If they had, the FDA would have already been all over the vapor company. Even before the terrifying rules the agency will impose in less than a year, companies were forced into lying about the truth around vaping.
One of the things that came out of the 2010 court case that forced the FDA to punish small businesses with its current draconian rules is that the agency couldn’t ban the devices outright as an unregulated drug. The reason why is because the e-cigarette companies did not say their devices were cessation devices so the FDA had no standing.
Juul is a huge company now, and huge companies have lawyers. There’s no way the lawyers would ever allow such claims to happen because they know damn well what kind of hot water that would land the company in.
Either the intrepid folks at the AG’s office don’t realize this has been a thing for a long time. Or, maybe they’re just jumping on the anti-vaping bandwagon for publicity.