International financial site Finchannel published a report on the electronic cigarette industry. The report covered the market has rapidly grown from an obscure niche composing mostly online sales to a more mainstream industry that’s now worth an estimated 2 billion dollars. The article covers electronic cigarettes interesting position between tobacco and pharma as well as big tobacco’s migration to alternative solutions in the future.
The article also notes that if strict regulation comes down, companies such as British Tobacco which is going the approved pharmaceutical device path as well as larger companies with deep wallets will be the ones to fill in the void created by regulation.
