I have been reviewing vaping products for a long time now. I’ve seen the industry grow and innovate at a jaw-dropping pace. We’ve gone from anemic e-cigarette and eGo devices to crazy-powerful advanced personal vaporizers. And let’s not forget about sub ohm tanks: bringing the sort of performance previously only available to those willing to tinker and build their own stuff.
I am so sick of sub ohm tanks, I stopped in the middle of writing a review for one so that I could instead write this article complaining about the glut.
It’s been great seeing so much consumer choice. Choice leads to innovation. That’s why there’s so many awesome smart phones and why US consumers still have shitty internet.
But, there’s also a point where the market becomes saturated to the point of becoming irrelevant. Are you old enough to remember the Atari 2600? Its downfall was the glut of terrible games made by third parties.
It’s not an exact analogy since there’s no singular platform for vaping, but the sub ohm category is beginning to feel the same way. Every week it seems like somebody has a new something else killer. Someone recently asked me what tank I was using and I had no damn idea.
I realize I’m starting to sound like a cranky old man at this point. You kids and your rock ‘n roll, new math and new-fangled sub ohm tanks. But seriously, how much more innovation can anyone squeeze out of a low-resistance coil with some cotton around it?
A lot of this is driven by the manufacturers simply trying to hop on to a popular trend. If there wasn’t consumer demand, they wouldn’t build the stuff. Still, there has to be someone in an R&D department coming up with something new. It seems like development effort might be better spent coming up with new ways to do things.
Yes, of course someone will come up with a new and novel concept. It’s happened countless times before. Once someone comes out with something cool, the manufacturers will all switch to making knockoffs and derivatives of those products.
Once that happens, I can start writing articles like “whatever happened to sub ohm tanks?” That’s just how quick everyone turns in this industry. That constant demand for something better does result in the next sub ohm killer tank, but it’s also what brought us things like variable voltage and refillable cartomizers in the first place.
In other words, ignore everything I just said, I’ll be busy writing my review of yet another sub ohm tank.